By offering food services at movie theatre complexes so that patrons can get a meal before the show, movie theatre companies are creating value by
A) considering substitute industries.
B) offering complementary services.
C) targeting multiple audience segments.
D) making an emotional connection with audiences.
E) creating partnerships.

Question

Quizplus · Accepted Answer

By offering food services as a complementary service, movie theatre companies are adding value and enhancing the movie-watching experience for their patrons. This can attract more customers and increase revenue, as well as differentiate them from competitors who may not offer such services.

By Offering Food Services at Movie Theatre Complexes So That