When Arbol Industries' sales professionals adopted the practice of visiting their customers at their place of work, they
A) commoditized their products.
B) better understood their customers' needs and uncovered opportunities.
C) offered complementary products and services.
D) targeted multiple audience segments.
E) developed a "push" strategy.

Question

Quizplus · Accepted Answer

By visiting their customers at their place of work, Arbol Industries' sales professionals were able to better understand their customers' needs and uncover opportunities. This allowed them to optimize their sales approach and provide more targeted solutions for their customers.

When Arbol Industries' Sales Professionals Adopted the Practice of Visiting