With only one value proposition, a business wastes resources because
A) it is segmenting its customers.
B) it is building brand image.
C) customer satisfaction levels are high.
D) it is over-serving or under-serving customer needs.
E) it is creating value for the customer.

Question

Quizplus · Accepted Answer

Having only one value proposition may result in a business over-serving or under-serving customer needs, as different segments of customers may have different preferences or requirements. This could lead to a waste of resources as the business may be focusing its efforts on a proposition that does not meet the needs of its target market.

With Only One Value Proposition, a Business Wastes Resources Because