Targeting upmarket travellers and training staff to accommodate their every need is an example of the Ritz-Carlton's
A) research strategy.
B) financial strategy.
C) marketing communications strategy.
D) segmentation strategy.
E) public relations strategy.

Question

Quizplus · Accepted Answer

Targeting upmarket travellers is an example of segmentation strategy, which involves identifying and targeting specific customer groups based on their unique characteristics and needs. Training staff to accommodate their every need is also a part of this strategy, as it requires a deep understanding of the target segment's preferences and expectations. The Ritz-Carlton is known for its exceptional customer service, which is a result of their effective segmentation and staff training strategies.

Targeting Upmarket Travellers and Training Staff to Accommodate Their Every