Cessna, the aircraft manufacturer, focuses its efforts on serving the needs of the corporate customer. This is an example of

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The statement describes the practice of customer segmentation, which involves identifying and targeting specific groups of customers with specific needs and preferences. Cessna has identified corporate customers as its target market and is tailoring its products and services to meet their needs. This is an example of customer segmentation.

Cessna, the Aircraft Manufacturer, Focuses Its Efforts on Serving the Needs