By dividing the entire industry into domestic customers and export customers, Arbol Industries was basing its segmentation on
A) demographic variables.
B) geography.
C) psychographic variables.
D) the VALS program.
E) sales history.

Question

Quizplus · Accepted Answer

The segmentation of customers into domestic and export categories is based on geography, as it involves differentiating between customers based on their location or country of residence. Demographic variables refer to characteristics such as age and income, psychographic variables relate to attitudes and values, the VALS program is a tool for classifying consumers based on their lifestyles, and sales history involves analyzing past purchases of customers.

By Dividing the Entire Industry into Domestic Customers and Export