Research has shown that to ensure profitability, a business should select the largest customer based on sales volume as its target.

Question

Quizplus · Accepted Answer

While sales volume is an important factor in selecting a target customer, it is not the only factor to consider. Profitability can also depend on factors such as pricing, costs, and customer loyalty. A smaller customer with higher profit margins may be more profitable than a larger customer with lower profit margins. Therefore, it is important to evaluate all factors when selecting a target customer.

Research Has Shown That to Ensure Profitability, a Business Should