In business-to-consumer markets, demographic segmentation would look at factors such as
A) buying behaviours.
B) attitudes.
C) beliefs.
D) opinions.
E) income.

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on factors such as age, gender, income, education, occupation, and other quantifiable characteristics. Among the options provided, only income is a demographic factor. Buying behaviors, attitudes, beliefs, and opinions are psychographic factors.

In Business-To-Consumer Markets, Demographic Segmentation Would Look at Factors Such