Market segmentation will only be successful if
A) it guides the sales force.
B) it is a complex scheme.
C) it is not implemented before all market research is complete.
D) it follows the same model as competitors.
E) it remains unchanged over time.

Question

Quizplus · Accepted Answer

Market segmentation is effective only when it guides the sales force in identifying and targeting potential customers. This helps in ensuring that the marketing efforts are directed towards the right audience. Market segmentation need not be complex and should be based on the research and insights garnered from the market analysis. It also needs to be dynamic and adaptable to changing market conditions, thus remaining unchanged is not ideal. Following a competitor's model may not be the most effective approach as it may not cater to the unique strengths and weaknesses of the respective organization.

Market Segmentation Will Only Be Successful If