One of the common pitfalls in market segmentation is
A) segmenting by product, not by market.
B) always using a different segmentation approach.
C) using a different segmentation strategy than competitors.
D) never targeting the largest segment.
E) understanding that segments change.

Question

Quizplus · Accepted Answer

Segmenting by product instead of market is a common mistake in market segmentation. It's important to focus on the needs and behaviors of the consumers in a particular market segment, rather than simply grouping them by the products they use.

One of the Common Pitfalls in Market Segmentation Is