Grouping customers by their individual behaviour on the internet at a point in time is referred to as
A) aggregate online behaviour.
B) psychographic segmentation.
C) occasionalization.
D) demographic segmentation.
E) online segmentation.
Correct Answer:
Verified
Q23: Segmentation should be based on
A) demographic and
Q24: When selecting target markets, it is important
Q25: The founders of Apple avoided the classic
Q26: In addition to customer needs in the
Q27: The first basic principle of market segmentation
Q29: A business that first segments its customers
Q30: Market segmentation has a profound impact on
A)
Q31: Sony focused on this emerging segment when
Q32: Emerging segments are often the source of
A)
Q33: One of the common pitfalls in market
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