The founders of Apple avoided the classic pitfalls in market segmentation by
A) becoming big.
B) not imitating their competitors.
C) relying on the easiest segmentation methods.
D) forgetting that segments change.
E) always using the same segmentation approach.

Question

Quizplus · Accepted Answer

The founders of Apple did not imitate their competitors in their market segmentation approach. This helped them to create a unique and differentiated brand image, which has been one of the key factors contributing to their success.

The Founders of Apple Avoided the Classic Pitfalls in Market