Dell's pioneering the direct-to-customer model of selling computers is a good example of
A) over-segmenting.
B) segmenting by product, not market.
C) a complex segmentation approach.
D) investing in emerging segments.
E) segmenting differently from competitors.

Question

Quizplus · Accepted Answer

Dell's direct-to-customer model was innovative because it segmented the market differently from competitors, who primarily sold through retailers. This approach allowed Dell to better understand and meet its customers' needs, setting it apart in the computer industry.

Dell's Pioneering the Direct-To-Customer Model of Selling Computers Is a Good