The first basic principle of market segmentation is that
A) market share is the most important factor.
B) all customers are created equal.
C) becoming bigger means becoming more profitable.
D) the size of the business matters to customers.
E) a business exists to be profitable.

Question

Quizplus · Accepted Answer

The first basic principle of market segmentation is that a business exists to be profitable. Market segmentation helps businesses identify specific groups within a market to target them more effectively, aiming to increase profitability by meeting the specific needs and preferences of these groups.

The First Basic Principle of Market Segmentation Is That