A business that first segments its customers by geography, then by size of firm, and finally by customer needs data is
A) targeting too many customers with one offering.
B) over-segmenting.
C) not investing in emerging markets.
D) using the same segmentation as competitors.
E) relying on the easiest segmentation approach.

Question

Quizplus · Accepted Answer

Over-segmenting can lead to high costs and complexity in marketing efforts, and can also result in smaller customer groups that may not justify tailored marketing activities.

A Business That First Segments Its Customers by Geography, Then