A firm's marketing strategy is encapsulated in a document called the
A) customer segmentation plan.
B) marketing communications plan.
C) direct marketing plan.
D) media plan.
E) marketing plan.

Question

Quizplus · Accepted Answer

The term "marketing plan" encapsulates a firm's overall marketing strategy, including the identification of target markets, product positioning, pricing strategy, distribution channels, and promotional activities. It is a comprehensive document that outlines the steps a firm will take to achieve its marketing objectives. The other answer choices describe specific components of a marketing plan, but do not encompass the entire strategy.

A Firm's Marketing Strategy Is Encapsulated in a Document Called