In order to respond to opportunities and threats that have been identified, a business has to look at its
A) strengths and weaknesses.
B) marketing strategies.
C) marketing-sales linkages.
D) objectives.
E) customer needs.

Question

Quizplus · Accepted Answer

To effectively respond to opportunities and threats, a business needs to understand its own strengths and weaknesses first. This will help to identify areas where the business has a competitive advantage and areas where it needs to improve. By understanding these factors, the business can make informed decisions about how to respond to external factors such as changes in the market or competition. While factors such as marketing, sales, objectives, and customer needs are important, they are all dependent on the business's internal strengths and weaknesses.

In Order to Respond to Opportunities and Threats That Have