The section of the marketing plan that contains all the backup material is the
A) market analysis.
B) customer analysis.
C) appendix.
D) marketing plan budget.
E) marketing plan control.

Question

Quizplus · Accepted Answer

The appendix is a section of the marketing plan that contains all the backup material, such as supporting research, charts, graphs, and other data, that provide additional information and detail to support the main sections of the plan. The market analysis, customer analysis, marketing plan budget, and marketing plan control sections are all essential components of the marketing plan, but they do not contain all of the backup material.

The Section of the Marketing Plan That Contains All the Backup