In Section 13, the marketing plan is revisited throughout the year to
A) set objectives.
B) analyze customer needs.
C) evaluate assumptions.
D) assign responsibilities.
E) identify how the sales function will be engaged.

Question

Quizplus · Accepted Answer

The sentence states that the marketing plan is revisited throughout the year to "evaluate assumptions," indicating that the focus is on analyzing the accuracy of the plan rather than executing specific actions or making new decisions. The other options may be included in a marketing plan, but they are not explicitly mentioned in this sentence.

In Section 13, the Marketing Plan Is Revisited Throughout the Year