The section of the marketing plan that addresses technological factors is the
A) market analysis.
B) competitor analysis.
C) customer analysis.
D) marketing--sales linkage.
E) marketing plan control.

Question

Quizplus · Accepted Answer

Technological factors have a significant impact on the market analysis section of a marketing plan. This section examines the current state of the industry from a technological perspective, including advancements, trends, and potential opportunities and threats. A thorough market analysis will identify the most significant technological factors affecting the market and help inform the overall marketing strategy.

The Section of the Marketing Plan That Addresses Technological Factors