Although Arbol Industries' senior management had developed a rolling five-year strategic plan, the marketing manager knew the next step ought to be
A) conducting research.
B) segmenting the market.
C) investing in new product development.
D) setting financial targets.
E) developing a marketing plan.

Question

Quizplus · Accepted Answer

Developing a marketing plan is the logical next step after a strategic plan has been developed, as it outlines how the company will achieve the objectives laid out in the strategic plan, including targeting specific markets, positioning products, and setting marketing goals.

Although Arbol Industries' Senior Management Had Developed a Rolling Five-Year