Starting with strengths and weaknesses in a SWOT analysis could lead a business to the wrong conclusions.
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Verified
Q47: A marketing plan provides focus and discipline
Q48: Accurate marketing analysis has allowed Disney to
Q49: Strengths and weaknesses are external.
Q50: It is better to focus on a
Q51: The American Marketing Association has identified achieving
Q53: The sales force is a key component
Q54: A strength is not a strength unless
Q55: Opportunities and threats are internal.
Q56: A SWOT analysis is the section of
Q57: Marketing strategists must consider cross-functional implications of
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