A strength is not a strength unless it enables the business to capture an opportunity or minimize a threat.
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Q49: Strengths and weaknesses are external.
Q50: It is better to focus on a
Q51: The American Marketing Association has identified achieving
Q52: Starting with strengths and weaknesses in a
Q53: The sales force is a key component
Q55: Opportunities and threats are internal.
Q56: A SWOT analysis is the section of
Q57: Marketing strategists must consider cross-functional implications of
Q58: The ultimate focus of value creation is
Q59: A functional plan provides all departments with
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