One of the benefits of building a strong brand with high brand equity is
A) smaller margins.
B) a narrower distribution channel.
C) decreased customer loyalty.
D) brand extension opportunities.
E) increased vulnerability to competitive actions.

Question

Quizplus · Accepted Answer

Brand equity allows the brand to be easily recognizable and trusted by consumers, making it easier to extend it to new products or services. This can lead to increased revenue and profitability for the company.

One of the Benefits of Building a Strong Brand with High