An important component of brand equity is
A) product cost.
B) the channel.
C) brand awareness.
D) marketing communications.
E) the functional product.

Question

Quizplus · Accepted Answer

Brand awareness refers to the level of familiarity and recognition that consumers have with a particular brand. This is an important component of brand equity as it can influence consumer behavior and purchase decisions. A brand with strong awareness is more likely to be considered and chosen by consumers over competing brands.

An Important Component of Brand Equity Is