WestJet's focus on a unique customer experience, from buying a ticket to taking a flight, is an example of
A) platform innovation.
B) value capture innovation.
C) customer experience innovation.
D) presence innovation.
E) supply chain innovation.

Question

Quizplus · Accepted Answer

WestJet's focus on providing a unique and enjoyable customer experience is a prime example of customer experience innovation, which aims to enhance the overall experience of customers with a brand. This includes everything from purchasing a ticket to arriving at the destination. WestJet has implemented several initiatives to improve the customer experience, such as offering live entertainment on flights, providing personalized service, and introducing innovative check-in options. These are all geared towards creating a memorable experience for customers and building customer loyalty.

WestJet's Focus on a Unique Customer Experience, from Buying a Ticket