Customers do not buy product features or attributes; they buy the potential product.

Name: Customers do not buy product features or attributes; they buy the potential product.
Brand: Quizplus
Rating: 4.7 (31 reviews)

Question

Quizplus · Accepted Answer

Customers ultimately buy the potential benefits or outcomes that the product can provide, rather than just the features or attributes themselves. Features and attributes are important to communicate the value of the product, but it's the potential benefits that really drive customer purchasing decisions.

Customers Do Not Buy Product Features or Attributes; They Buy