Marketing strategists have control over the set of brand associations actually received in the marketplace.

Name: Marketing strategists have control over the set of brand associations actually received in the marketplace.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing strategists can influence brand associations through their campaigns and messaging, but the ultimate set of brand associations received in the marketplace is shaped by a variety of factors, including consumer experiences and perceptions.

Marketing Strategists Have Control Over the Set of Brand Associations