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When Extremely Low Enterprise Licensing Fees Caused Potential Customers to Not

Question 2

Multiple Choice

When extremely low enterprise licensing fees caused potential customers to not take a company's claims about its new data-management system seriously, this clearly showed a strong relationship between


A) advertising and sales.
B) price and the company's marketing strategy.
C) brand awareness and brand image.
D) product introduction and distribution.
E) retailers and manufacturers.

Correct Answer:

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