The cost of going to market (the combined cost of sales and marketing expenses across all channels) is often a company's single largest expense.

Question

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Sales and marketing expenses can include salaries and commissions for salespeople, advertising campaigns, trade shows, marketing materials, and other costs associated with promoting and selling products or services. These expenses can add up quickly and are often a significant portion of a company's budget. Therefore, the statement that the cost of going to market is often a company's single largest expense is true.

The Cost of Going to Market (The Combined Cost of Sales