What the target audience knows about the brand and competitors' brands, and which encoding mechanism will work best, are topics addressed by
A) market research.
B) communications objectives.
C) market impact metrics.
D) budget allocation.
E) message strategies.

Question

Quizplus · Accepted Answer

Market research is the best choice for understanding what the target audience knows about the brand and competitors' brands. This research can reveal insights into consumer perceptions and preferences, which can help determine the best encoding mechanism for communication strategies.

What the Target Audience Knows About the Brand and Competitors