To be truly effective, communication should
A) be sporadic.
B) be a continuous activity.
C) be delivered through the least expensive channel.
D) rely on reach and frequency metrics.
E) have a broad appeal.

Question

Quizplus · Accepted Answer

Communication should be a continuous activity to ensure that messages are consistently delivered and understood. Sporadic communication can lead to confusion and misinterpretation of information.

To Be Truly Effective, Communication Should