Once the message has been delivered, the target
A) accepts it as given.
B) evaluates it by filtering.
C) conducts research.
D) ignores it.
E) is motivated to act.

Question

Quizplus · Accepted Answer

The target evaluates the message by filtering it through their own beliefs, attitudes, and values. They may also consider the source of the message and their level of trust in that source. This evaluation process may impact their perception of the message and whether or not they are motivated to act on it.

Once the Message Has Been Delivered, the Target