The first step in developing winning marketing communications is to
A) allocate resources.
B) integrate different communications methods.
C) measure market impact.
D) select communications objectives.
E) conduct market research.

Question

Quizplus · Accepted Answer

Conducting market research is the first step as it helps in understanding the target audience, market conditions, and competition, which are crucial for developing effective marketing communications.

The First Step in Developing Winning Marketing Communications Is to