To succeed in the new world of marketing communications, you need to
A) target a single audience.
B) take charge of your brand's identity.
C) buy advertising on major television networks.
D) focus on short-term goals.
E) gear messages to a mass audience.

Question

Quizplus · Accepted Answer

Taking charge of your brand's identity means creating a unique and consistent messaging strategy across all channels, including social media and other digital platforms. This approach allows your brand to connect with consumers and build trust over time, rather than pushing a one-size-fits-all message to a mass audience. It focuses on long-term goals and creating a strong brand image.

To Succeed in the New World of Marketing Communications, You