Market research, sales reports, and media reports are all sources a company can use to get feedback on the communication's
A) reach.
B) frequency.
C) effectiveness.
D) channel strategy.
E) return on investment.

Question

Quizplus · Accepted Answer

Market research, sales reports, and media reports can provide valuable insights into the effectiveness of a company's communication efforts. These sources can reveal how well the message is resonating with the target audience, whether it is driving sales, and how it is being received and perceived by the media and public. By analyzing this feedback, a company can identify areas for improvement and optimize its communication strategy for greater impact.

Market Research, Sales Reports, and Media Reports Are All Sources