Public relations is used to
A) encourage product trial.
B) generate revenue.
C) generate new customer leads.
D) build positive brand associations.
E) build customer relationships.

Question

Quizplus · Accepted Answer

Public relations efforts are primarily aimed at building positive brand associations by creating a favorable image of the company or organization in the eyes of the public. This can be achieved through various PR tactics such as media relations, thought leadership, influencer partnerships, social responsibility initiatives, and more. The ultimate goal of PR is to enhance the reputation and credibility of the brand, which can lead to increased customer loyalty, trust, and advocacy. While product trial, revenue generation, and lead generation can be secondary benefits of PR efforts, they are not the primary objectives. Building customer relationships may also be a goal of PR, but this is typically achieved through brand building activities that focus on creating emotional connections and positive experiences with the target audience.

Public Relations Is Used to