Customers aren't the only creators of information; employees can also be
A) voices for the company.
B) direct marketers.
C) sponsors.
D) event marketers.
E) media planners.
Correct Answer:
Verified
Q23: The selected set of marketing communications tools
Q24: These days, customers don't just consume marketing
Q25: Public relations is used to
A) encourage product
Q26: A metric to measure the return on
Q27: Trade shows are used to
A) generate revenue.
B)
Q29: Before customers can become loyal, they go
Q30: Blogs, Twitter, Facebook, and YouTube are all
Q31: A business can positively shape the customer's
Q32: It is very difficult to measure the
Q33: Brand liking and preference lead to
A) awareness.
B)
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