It is very difficult to measure the impact of activities such as
A) sponsorship of community events.
B) trade shows.
C) advertising.
D) coupons and other promotions.
E) direct marketing.

Question

Quizplus · Accepted Answer

Sponsorship of community events often has intangible benefits like brand awareness and goodwill, making it difficult to measure its direct impact compared to more quantifiable activities like advertising or direct marketing.

It Is Very Difficult to Measure the Impact of Activities