Arbitron's Project Apollo research study aims to link exposure to advertising to
A) geographic location.
B) target demographics.
C) target psychographics.
D) competitors' marketing activities.
E) product purchases.

Question

Quizplus · Accepted Answer

The aim of Arbitron's Project Apollo research study is to link exposure to advertising to product purchases. The study tracks participants' media usage and purchase behavior to determine the effectiveness of advertising campaigns.

Arbitron's Project Apollo Research Study Aims to Link Exposure to Advertising