Marketing communications budgets should be based on
A) a percentage of sales.
B) the previous year's budget.
C) the size of the brand portfolio.
D) agency fees.
E) the strategy the business is trying to achieve.

Question

Quizplus · Accepted Answer

Marketing communications budgets should be based on the strategy the business is trying to achieve. The budget should align with the goals and objectives of the business, as well as the target audience and desired messaging. A percentage of sales or the previous year's budget may not accurately reflect the needs of the business and could result in overspending or underspending. The size of the brand portfolio or agency fees are also not necessarily relevant to determining the appropriate budget.

Marketing Communications Budgets Should Be Based on