Once advertising has made potential customers aware of the brand, coupons and other promotional offers are good ways to
A) create brand associations.
B) gain positive media coverage.
C) increase revenue.
D) gain product trial.
E) retain the customer.

Question

Quizplus · Accepted Answer

Coupons and promotional offers are a great way to encourage potential customers to try the product, which ultimately leads to gaining product trial. Offering a discount or a free sample can be a powerful incentive for consumers to test the brand and hopefully become repeat customers.

Once Advertising Has Made Potential Customers Aware of the Brand