In many organizations, the budget devoted to marketing communications is based on
A) competitive activity.
B) a percentage of sales.
C) agency fees.
D) an incremental increase over the previous year's budget.
E) the size of the brand portfolio.

Question

Quizplus · Accepted Answer

The budget devoted to marketing communications is often based on a percentage of sales because it allows for flexibility and ensures that the company is investing an appropriate amount in advertising and promotion based on their revenue.

In Many Organizations, the Budget Devoted to Marketing Communications Is