Although customers have the power to create and distribute content thanks to the internet and social networking outlets, there are no serious implications for brands.

Question

Quizplus · Accepted Answer

The statement is false. Customers have the power to create and distribute content through various channels, which can greatly impact a brand's reputation, image, and sales. Negative reviews, complaints, or scandals can quickly spread on social media, while positive reviews and referrals can boost a brand's visibility and credibility. Therefore, brands need to be aware of and respond to customer feedback and engage with their audience to maintain or improve their reputation.

Although Customers Have the Power to Create and Distribute Content