Arbol Industries learned that once the event is over, the relationship with the prospect is just beginning. A company has to

Question

Quizplus · Accepted Answer

Following up with leads is crucial in turning prospects into actual customers. It allows for continued communication and can help nurture the relationship for future business opportunities. The other options listed are also important, but they are not directly related to following up with leads after an event.

Arbol Industries Learned That Once the Event Is Over, the Relationship