Brands like Dove and Procter & Gamble has used social media to drive brand loyalty by

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Creating an online community is an effective way to drive brand loyalty as it creates a space for customers to engage with the brand and each other, share experiences and provide feedback. This fosters a sense of community and belonging, making customers more likely to remain loyal to the brand. Posting advertising messages, providing product information online, and developing viral campaigns can all contribute to driving brand awareness and interest, but they are less effective at fostering loyalty. Sponsoring bloggers can also be effective in driving brand awareness, but it may not necessarily lead to increased loyalty.

Brands Like Dove and Procter & Gamble Has Used Social