In many organizations, the marketing communications budget is based on a percentage of sales (say 5%).

Name: In many organizations, the marketing communications budget is based on a percentage of sales (say 5%).
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Quizplus · Accepted Answer

This is true for many organizations as it allows for a consistent and proportional allocation of funds for marketing and advertising efforts. However, some organizations may use other methods to determine their marketing budget.

In Many Organizations, the Marketing Communications Budget Is Based on a Percentage