List and briefly describe the five steps for developing winning marketing communications.
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Q65: Once the event is over, the relationship
Q66: Communicating to customers in a discontinuous fashion
Q67: Every email or memo can be blogged,
Q68: To be truly effective, communication should be
Q69: Which marketing communications tools are most effective
Q71: Companies should view events as sales tools.
Q72: How does a company increase a customer's
Q73: Companies should always measure the impact of
Q74: These days, customers not only consume marketing
Q75: To be successful in the world of
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