Communicating to customers in a discontinuous fashion is the best and most cost-effective approach.

Question

Quizplus · Accepted Answer

Communicating to customers in a continuous and consistent way is the best approach as it builds trust and keeps the brand at the forefront of the customer's mind. Discontinuous communication can lead to confusion, forgetfulness, and a lack of engagement with the brand. Therefore, it is not the most cost-effective approach in the long run.

Communicating to Customers in a Discontinuous Fashion Is the Best