GE used data from past company transactions to organize customers by the type of equipment leased and by their likelihood of wanting to do business with GE. This is an example of
A) customer segmentation.
B) understanding customer needs.
C) creating customer value.
D) a sales strategy.
E) a marketing communications strategy.

Question

Quizplus · Accepted Answer

GE's use of data to organize customers by equipment leased and likelihood of repeat business is an example of customer segmentation, which involves dividing a market into smaller groups of consumers with similar needs or characteristics to create a targeted marketing approach.

GE Used Data from Past Company Transactions to Organize Customers